Local business citations are mentions of your business’s name, address and phone number on the web. Google scans the internet looking for mentions of your business to determine whether it is a genuine and trustworthy business. As such, building local citations is still one of the easiest and most effective strategies for boosting your presence in local search listings.
The list of general UK directories and local citation sources below should be the foundation of your local citation building strategy. You can then build upon this foundation with niche citations which are closer to your business industry to add relevance, as well as build unstructured citations for an extra boost to your campaign.